Please note that submission does not guarantee participation in EAP programs below.

Please see requirements for each EAP below, in order to participate we will be checking if all signals are met.

1. Pause
Feature Overview:
Allows the user to pause their subscription up to 3 months. In preliminary testing we've seen positive impacts on churn & subscription resurrection.

Prerequisites to Participate:
a. Enable Account Hold
b. If you have messaging over email or in app that informs a user about payment decline then you’ll need to update your messaging to let them know that their subscription has been paused. If not, then you don’t have to do anything extra.
c. Do you have RTDN enabled? If so, please ensure you can handle the new RTDN types. If not, then you don't have any work to do.

2. Subscription Retention Promotion:
Feature Overview:
Allows developer to serve up a promotional subscription offer when a user is trying to cancel.

Prerequisites to Participate:
Allow google to discount your subscription renewal price for users in experiment.