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Female
Male
Prefer not to say
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Under 18
18-25
25-35
35-45
45 or older
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Yes
No
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Android
iphone
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Camera, calls, messaging
Camera, calls, messaging, social media
Camera, calls, messaging, social media , games
Camera, calls, messaging, social media, apps
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Never
Once in a while
Once a week
A few times a week
Daily
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Less than 5
5-10
10-20
More than 20
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Strictly only use free apps
Less than £1
£1-£2
£2-£5
£5-£10
More than £10
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Games
Social Media
Magazines and Newspapers
Music
Shopping
Sports
Travel
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Straight on the platform (such as App Store for iPhone)
Forums or social media platforms
Articles or adverts
The company website
Word of mouth (such as friends, family, colleagues)
I just use the apps already on my phone
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Yes
No
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Every week
Once a month
Once every couple of months
Once a year
Never
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Extremely likely
Very likely
Moderatly likely
Slightly likely
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Strictly only use free apps
Less than £1
£1-£2
£2-£5
£5-£10
More than £10
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Up to £5
£5 - 10
£10 - 20
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Section 2 of 2
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