crumplemap survey

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crumplemap survey

Hi! We are developing the idea of a microfibre map, please help us out by answering a few questions :)

By what gender, if any, do you identify as?

Male

Female

Clear selection

Please select your age group

<18

18-25

25-35

35-45

45-60

>60

Clear selection

How often, if ever, do you use a map when travelling?

Always

Often

Sometimes

Rarely

Not at all

Clear selection

What would be your reaction to the idea of this microfibre map?

Very positive

Somewhat positive

Neutral

Somewhat negative

Very negative

Clear selection

How well, if at all, does the word “INNOVATIVE” describe this microfibre map?

Extremely well

Very well

Moderately well

Slightly well

Not well at all

Clear selection

Which features of this new product appeal to you the most? (Select up to 3 features)

A functional map for getting around

Quality of the material

Durability of the map (e.g. doesn't get torn etc.)

Ability to withstand any weather condition (e.g. doesn't get wet and torn in the rain)

Travel-sized map

Souvenir

When you think of this product, what kind of maps would appeal to you the most? (Select up to 3)

Public transport maps (e.g. train network map)

Local CBD map

Special interest maps (e.g.local cafes, maps for events)

General map of the city

Tourist attraction maps (e.g. Toronga Zoo)

Other:

When you think about this new product, do you think of it as something people might NEED or as something people might WANT?

Need

Want

Both

Clear selection

If this microfibre map were to be available today, how likely would you be to buy this new product?

Extremely likely

Very likely

Somewhat likely

Very unlikely

Not likely at all

Clear selection

What aspects would you consider the most in purchasing this new product? (Select up to 3)

Price

Brand

Quality

Innovation

Value

How likely is it that you would recommend our new product to others?

Not likely at all

Very likely

Clear selection

Please add any additional questions, comments or suggestions.

Submit

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