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Account-based marketing video content survey
Anonymous survey to understand changes in types of B2B content used
Does your company have an account-based marketing program?
We're getting started.
How well does the video content your company currently produces support account-based marketing?
Not at all
Fits right in
ABM requires more personalization than traditional marketing. How do your videos provide a personalized experience?
They are product-specific
They address different personas
They are designed for different stages of the “buyer’s journey”
They come in different “flavors” (branding/explainer videos, expert presentations, webinars, etc.) so people can choose what to watch.
We make “interactive” videos that viewers can navigate
Care to elaborate?
Do you get adequate analytics on your videos?
You betcha. The analytics help us evaluate customer engagement and plan new initiatives in video and other media.
I wish we did.
Would any of the following video tools help you manage account-based marketing better?
Interactive videos that allow customers to choose content
Short videos that provide answers to discrete technical questions
Videos that are less “promotional”
Videos tailored to the specific account
Which of the following best describes your area of responsibility?
Account-based marketing lead
Marketing program management
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