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REAP + iLaunchHERproduct Application Form
Canadian business owners experience various market access challenges including how to best market their products and services, determining how to price their product for big chain stores, and how to be prepared to scale for larger orders and obtain human and financial resources to support. REAP + iLaunchHERproduct's mission is to train, educate, coach and mentor both male and women entrepreneurs on how to produce a product that is retail shelf acceptable. Overall, the goal is to help drive money into the hands of Canadian business owners by getting their products into both independent retail stores and the big box retail stores across Canada. The goal of this program is to drive change through retail stores and we're doing this through the retail incubator and entrepreneurship school - all at no program cost (FREE!!) except for the $500 application fee.

The program is in two phases:
(A) REAP - This is the retail entrepreneurship acceleration program where Canadian entrepreneurs receive all the retail training and exposure to elevate their products to retail shelf standard. This is a 3 month online (13 weeks Masterclass real time virtual sessions) training program;
(B) iLaunchHERproduct - This 2nd phase connects Canadian entrepreneurs that are retail ready with both independent and big box stores. The entrepreneurs get to present their products before several buyers with the hope and possibility of being accepted by such buyers into their retail stores.

Our target audience for the REAP + iLaunchHERproduct program are women entrepreneurs who self-identify themselves as any of the follows:

-        All Canadian-Owned businesses

-        Newcomer male or women entrepreneurs to Canada 0-5 years and above;

-        Black male and female Entrepreneurs;

-        Immigrant male and female Entrepreneurs;

-        BIPOC male and female Entrepreneurs.


Your first step towards retail experience, scaling up and expanding into independent and big chain store starts here. We would like you to fill this application form in totality, your response will be used in several ways depending on your needs and level of retail-readiness as follows:

- Transition into Phase 2 of the program to present your product to Buyers - at the iLaunchHERproduct Meet the Buyers;
- Selected to be part of the Private Label Collaboration;
- Selected to be part of the Retail Incubator Lab (r iLab), this is a mini mall that rents out mini stores to woman-owned brands at minimal cost. This enables women-owned brands to have their own retail stores, connects with their customers, give their products the needed exposure, improve sales/revenue rather than paying high cost for shelf space;
- Your business can have access to Business Credit Card, Loan, Line of Credit with one of our partners to start building business credit and to scale up inventory;
- Rebates on Business Account valued at approximately $1,000 for the first year;
- Connect you with Organizations that will feed you with the right resources to scale and expand your business;
- Used as a post-application research report to help understand and/or eliminate challenges faced by women business owners making efforts to enter the retail space, and may also be used to aid organizational or policy decisions related to the retail industry

Please endeavor to response to every question as much as you can to help us determine if your brand qualifies for Season 5 - Please note there will be a "Meet & Greet" session with the business owner(s) before classes start into the program.

iLaunchHERproduct is an initiative of de Sedulous Women Leaders (dSWL) in partnership with Business Development Canada (BDC), Sobeys, Winners, HomeSense, Marshall, and our Supporting Partners - GS1 Canada, WEKH, Thompson Woodruff, and WoodSTRUCT Inc.
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Business Name *
Email Address *
Contact Name (First and Last Name) *
Business Address *
City *
Province *
Postal Code *
Phone Number *
How best will you identify yourself? *
Select all options that applies to you
Yes
No
Canadian-Owned Entrepreneur
Immigrant Entrepreneur
Black Entrepreneur
Newcomer to Canada 0-5 years +
BIPOC Entrepreneur
Country of Birth *
What is your preferred language? *
Tell us about your brand (less than 250 words) *
Tell us more about your company, why you started it, what gap is it solving, your target audience
Number of years in Business *
Business Annual Revenue *
What percentage of your business is owned by you? *
Note: REAP + iLaunchHERproduct is for both Male and Female Entrepreneurs in Canada
Product Certifications *
Select all that's applicable
Brand Certifications *
Select all that's applicable
Product Detail *
In less than 250 word only, tell us about your product (product composition, quality, what makes it unique)
Product Type *
What category does your product fall under?
Where can we find your Product online? *
Provide your Website and your Instagram page in "other"
How is your business registered? *
In which Country do you manufacture your product? *
Do you currently have your products in retail stores in Canada? *
If No, have you tried getting your products into stores? *
If No, Why have you not thought of getting your products into stores? *
If Yes, what were the challenges faced trying to place your products into stores? *
If Yes, how many retail stores are your product currently sold? *
List the retail stores your products are being sold *
Are your products on any eCommerce platform? *
List the eCommerce platform your products are being sold *
How did you get your product into retail stores? *
Do you sell your product to companies/resellers/wholesalers in Canada (who sell or use them for products that are going to be sold outside Canada) *
Do you have stockists outside Canada? *
i.e are your products stocked and sold outside Canada?
If Yes, which countries do you have your product stocked? *
List the retail stores outside of Canada you have your product stocked *
If your product is not stocked outside Canada, do you think your brand is ready to sell outside of Canada? *
Do you think your business is ready for a big box retail growth? *
A big-box retail store is a store that occupies a large amount of space while offering a wide range of products to its customers. Big box stores are usually part of a chain of stores.
If Yes, what gives you the confidence your business is retail ready *
If No, why is your business not ready for retail growth *
How will getting your products into retail stores help your business? *
What challenges have you experienced trying to grow your company? *
Please choose all that apply
Yes
No
Competition in the market
Creating a business strategy
Obtaining financing
Getting paid by customers
Finding new customers
Finding partners/suppliers/distributors
Limited time and resources
Understanding/Complying with government regulations
Managing debt level
Supply chain management
Shipping logistics
IP rights/Violation
Knowledge about brand industry market
Knowledge about brand target customers
Knowing where to turn for advice
Our company doesn't have any challenges
I prefer not to answer
Would you agree your business uses mostly traditional sales techniques to grow your business? *
Traditional sales techniques includes scouting directories, branded emails, scheduled in-person meetings, knocking on doors, cold calling, attending conferences, seeking referrals, print advertising etc.
Would you agree your business uses mostly word-of-mouth to grow your business? *
Relying more on friend/family/customer word-of-mouth referrals to increase sales
Which bank do you have your business account? *
Would you like to open a business account (with value-added rebates of approximately $1,000 for one year)? *
Do you have a business credit card? *
If No, why don't you have a business credit card *
Would you like to apply for a business credit card? *
Every applicant that answers Yes will be connected to REAP + iLaunchHERproduct banking partner to apply for a credit card
How will a business credit card help your business growth? *
What amount of business credit card limit would you prefer? *
Amount above $1,000 may be subject to additional document submission
Would you prefer a Loan or Line of Credit instead? *
Every applicant that answers Yes will be connected to REAP + iLaunchHERproduct banking partner to apply for a credit card
What amount of loan or line of credit limit would you prefer? *
Amount limits may be subject to submitting additional document to our partner bank
Would you need funding to deliver on a Buyer's purchase order *
i.e if you receive a large order from a Buyer during this program
Have you ever received funding to deliver a Purchase order before? *
If Yes, who funded your purchase order *
Will you be willing and ready to work with REAP + iLaunchHERproduct partners in financing your purchase order? *
Will you be willing and ready to be mentored by REAP + iLaunchHERproduct partners in growing your business? *
Are you interested in Private label? *
Private label allows you to start a new line of product or own a product line in your brand name without you being the manufacturer or designer or creator or maker of such.
Please state the category of the Private Label you are interested in (Select from notes below) *
Stationery, Make-up, Hand Lotion, Hand Soap, Body lotion, Cookies, lip balm, Candies, Scrunchies, Soup
Will you be interested in owning a retail store (if you live in Edmonton) at a very affordable price at our retail incubator hub (r iHub) OR interested in a Shelf-space for your products at a very affordable price (if you live outside of Edmonton)? *
Select all options that applies to you.
Yes
No
Retail Store
Shelf Space
Which organization referred you? *
If selected, you will be required to pay an acceptance fee of $500, this fee is for your student course materials and welcome kits that will be mailed out to you at your mailing address. *
This program is FREE but the Acceptance fee is MANDATORY. Once we receive your application, we will send you further instructions on how to make payment etc
If selected, do you accept to receive via email, information about business scale-up, retail strategy techniques and business solution to help your business grow. Opt-in below. *
I consent to receiving e-newsletters and promotional messages from BDC and EDC on its products and services. I can withdraw my consent at any time by unsubscribing to any such message. 
By filling this form, I agree: (a) all responses in this application are a true representation of my brand and can be used to determine my eligibility for the REAP + iLaunchHERproduct program; (b) I understand and fully accept that de Sedulous Women Leaders record their Masterclasses and might at any time decide to use a portion of the videos or all portion of the video that has my image and voice to promote my brand as a participant of the program and/or the Sedulous Women Leaders brand as an organization (c) I understand that the information I submit as part of this registration form will be shared between de Sedulous Women Leaders, Business Development Canada (BDC), and Export Development Canada (EDC) and processed according to the de Sedulous Women Leaders Privacy Notices BDC Privacy Notice, and EDC Privacy Notice. By completing the registration form, I also accept the de Sedulous Women Leaders Terms of Use , BDC Terms of Use, and EDC Terms of Use *
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