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Hello!
The questionnaire in which you are going to participate was created as part of a business creation project.
I invite you to answer as seriously as possible to the questions below.
Your responses will only be used for statistical purposes and on a completely anonymous basis.

The project: An online clothing store for an audience who likes to dress with distinction and is looking for alternatives to big chains. For those who love color, vintage and value handicraft that takes into account ethics and the impact of the fashion industry on the planet. In terms of products, this store wants to offer you artisan detachable collars to make your clothes more fun and versatile as well as vintage shirts with large or special collars.

Thank you in advance for your help.

SARA CHEU
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Market Research
1. How old are you?
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2. Where do you live?
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3. What is your level of education?
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4. What is your profession?
5. Do you have children?
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6. In general, how often do you buy clothes online?
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7. What are the most important issues when shopping for clothes online?
8. What solutions do you find to these issues?
9. What do you expect from a detachable collar? (examples: aesthetic aspect, originality...)
Detachable collar designed by "Miu Miu".
Detachable collar designed by "Miu Miu".
10. If you already have detachable collars why did you buy them?
Detachable collar made by me. This is not the final product yet.
Detachable collar made by me. This is not the final product yet.
11. What are the most common problems when buying detachable collars?
12. If you have never bought detachable collars, would you be interested in buying one? Why?
Detachable collar made by me. This is not the final product yet.
Detachable collar made by me. This is not the final product yet.
13. What do you expect from a second hand or deadstock garment?
Twiggy in the 70s
Twiggy in the 70s
14. What are the most common problems when buying second hand or deadstock garments?
15. What solutions do you find to these issues?
16. What are you looking for when buying upcycled clothes?
17. What do you expect from a clothing brand that aims to be environmentally friendly?
18. In terms of materials, what do you find the most interesting?
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19. What is the most important to you when looking for a 'different' brand alternative to the big chains?
20. What price would you be willing to pay for a detachable collar made by hand in an ethical and environmentally friendly way?
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21. What price would you be willing to pay for a second hand blouse in good condition or deadstock?
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22. What price would you be willing to pay for a blouse in good condition with a modified collar made by hand?
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23. Do you have any suggestions?
24. If you wish to stay informed of the development of the project, you can leave your email address and your name below.
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