Social Media Marketing : The relationship between member participation, trust and commitment to Facebook hotel page and crand community.
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please choose which Facebook pages you are a fan of. *
This study aims to investigate the experiences of fans on Facebook pages of hotel brands in Krabi, Thailand. Therefore, if you have no experience visiting the Facebook pages of any hotels please quit the survey now.  
Section 1: In this section, we are interested in the benefit you derive as a fan of a Hotel brand‘s Facebook page. Please use the following scale to rate your level of agreement with each statement.
Please recall your prior experience on the specific hotel Facebook page. Then answer the questions in the following sections.
Strongly disagree
Disagree
Neither
Agree
Strongly agree
Obtaining up-to-date information about the Hotel brand
Conveniently communicating with others online
Efficiently communicating online
Sharing experiences in the Hotel brand
Having trust in the community of Facebook
Communicating with other members
Getting involved with other members
Seeking self-identity
Establishing and maintaining relationship with other members of Facebook
Seeking a sense of affiliation in the community
Seeking a sense of belonging
Being entertained on the Facebook page
Having fun on the brand's Facebook page
Seeking enjoyment on this Facebook page
Being entertained on this Facebook page
Obtaining discounts or special deal thai most consumers don't get
Obtaining better price than other consumers
Receiving free coupons on the Hotel brand br becomimg a member of the Facebook page
Clear selection
Section 2: We are interested in how you participate as a fan of the brand Hotel‘s Facebook page and your thoughts about the brand. Please indicate how you agree or disagree with each statement, using the following scale
Strongly disagree
Disagree
Neither
Agree
Strongly agree
I take an active part in the brand Hotel's Facebook page
I frequently provide useful information to other members
In general, I post messages and responses on the brand's Facebook page with great enthusiasm and frequeacy
I do my best to participate in activities offers on the brand's Facebook page
What the Hotel brand says about its product/service is true
I feel I know what to expect from the Hotel brand
The Hotel Brand is very reliable
The Hotel brand meets its promises
Clear selection
Section 3: We are interested in further thoughts about the Hotel brand you chose. Please indicate the level of agreement with each statement using the following scale:
Strongly disagree
Disagree
Neither
Agree
Strongly agree
If the Hotel brand had no available reservations, I would have no problem finding a differant Hotel with which I would want to make reservation
I consider myself to be highly loyal to the Hotel brand
When another brand has a special deal (e.g., discount room rate), I generally visit that Hotel with the better deal
Clear selection
Section 4: Please indicate your level of agreement with each of the following statements.
Strongly disagree
Disagree
Neither
Agree
Strongly agree
There is active participation between the company and members
The Hotel brand's Facebook page is successful
I like visiting the Hotel brand's Facebook page
Clear selection
What is your biological gender? *
How old are you? *
What is the highest level of education you have completed? *
In what region of the world you do reside? *
How long have you been a member of this Hotel brand’s Facebook page? *
How long, on average, do you participate in this Hotel brand’s page each week? *
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