Measuring the effect sponsorship of Newcastle United has on fan loyalty
Principle Investigator: Shaun Nesbitt
Investigator Contact Details: shaun.nesbitt@northumbria.ac.uk

PARTICIPANT INFORMATION SHEET

You should only participate in this study if you are aged 18 and over and are a Newcastle United fan or have an interest in Newcastle United.

The purpose of this research is to discover whether club sponsorship has an effect on fan loyalty. In this case, the research is attempting to examine whether sponsorship of Newcastle United FC, specifically the shirt sponsor Wonga. The questionnaire contains questions which look at Newcastle United, Wonga, The Premier League, and general sponsorship. Some demographic questions begin the questionnaire just to get an idea of different types of people and how they are affected by sponosrship and the forthcoming questions.

Once you have read this information and understood everything within this, you can then tick the consent box which is located prior to all questions and then commence with the online questionnaire. There is a total of 20 questions which will take no longer than 10 minutes to complete.

The data collected in this study will be used for an Undergraduate Thesis. It may also be published in scientific journals or presented at conferences. Any information and data gathered during this research study will only be available to the research team identified above. Should the research be presented or published in any form, all data will be anonymous (i.e. personal information or data will not be identifiable).

You will receive a debrief on completion which will provide details of how you can receive information relating to the outcomes of the research study and how you can withdraw your contribution to the data collected should you wish to do so. You may find that the data collection process includes elements that you may not wish to divulge or take part in – all participants are free to withdraw from the research study at any stage should you not wish to participate at any stage. To protect you, your answers are totally anonymous and all participants within the research study will not be referred to and identified throughout the process and final write up through use of their participant identification number only.

Only the principal investigator and the supervisor of this study will have access to information, the research data collected will be stored securely and remain in its original format and no alterations will be made from the original source.


Sign in to Google to save your progress. Learn more
I have read and understood the Particpant Information Sheet and agree to take part in this study. *
Required
Are you: *
How old are you? *
Required
Are you a Newcastle United FC supporter? *
NB If your answer to this question is no, then please exit the study as the following questions are irrelevant to you
Do you care who the official shirt sponsor of Newcastle United FC is? *
Do you approve of Wonga being the shirt sponsor of Newcastle United at this moment in time? *
How were you made aware of the news that Wonga had been made a sponsor of Newcastle United FC? *
Please select from the drop down list below
Using the scale below, do you strongly agree, agree, neither agree nor disagree, disagree or strongly disagree with Wonga being an official sponsor of Newcastle United. *
NB: ****If you answer 1 or 2 to this question please skip the next question****
Strongly Disagree
Strongly Agree
What is the reason for your positive view of the Wonga sponsorship?
NB: ****skip the next question if you answered this question****
What is the reason for your negative view of the Wonga sponsorship?
Have you or would you buy a Newcastle United replica shirt with the Wonga logo on it? *
How likely would you be to buy a Newcastle United replica shirt with a different shirt sponsor? *
Use the scale below to answer
Very Unlikely
Very Likely
Does Wonga being the shirt sponsor of Newcastle United affect your purchasing of any other products from the club? *
Out of the list below, what type of industry sponsor would you prefer to be the shirt sponsor of Newcastle United FC? *
Using your answer from the previous question, what is closest to the reason why you chose that industry? *
Have you ever been to a stadium, either St. James’ Park or a stadium where Newcastle United FC has played, to watch a game live? *
Do you ever watch Newcastle United in another format such as on the television or online? *
Using the scale below, how much of an impact does a sponsors image, such as Wonga, have on the football clubs image to people who are not associated with Newcastle United FC? *
No Impact
Huge Impact
If you did not like or agree with a Newcastle United FC shirt sponsor, how likely, using the scale below, would it be for you to stop visiting live Newcastle United FC games until the sponsor changed? *
Very Unlikely
Very Likely
Using the scale below, how likely are you to continue to support Newcastle United FC regardless of the official shirt sponsor? *
Very Unlikely
Very Likely
How influential do you think sponsorship is in the success of a Premier League club? Use the scale below *
Very Uninfluential
Very Influential
Submit
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy

Does this form look suspicious? Report

Google Forms