How do I promote my friend’s band? How do I turn myself into the next internet personality? How do I share the fun food that I make in my kitchen with the rest of the world? In class we look at successful examples as well as analyze what it takes to put together electronic press kits, podcasts and vlogs for YouTube. We review such concepts as B-roll, how to avoid talking head footage, and using links to build a network of like-minded people.