Stacked Marketer's Q4 2023 Survey

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It's never a boring Q4 for marketers, is it? 2023 is no different.

With your help (anonymously), we want to shed some light on some real, and practical trends in the industry.

Take 4 minutes to answer our survey and once you're done, you can also get a free gift from The Crew here at Stacked Marketer.

- in partnership with Rareview and Parse.ly -

Are you an agency, freelancer, or working in-house for a brand, or own a brand?

Agency

Freelancer

In-House

Brand Owner

Do you mostly run campaigns for and sell physical or digital products, or services? *

Digital products

Physical products

Services

Which category fits best for the type of products you do marketing for? Choose your top 3.

Fashion

Cosmetics & Beauty

Travel & Accomodation

Electronics

Financial Services

Toys & For Kids

Educational Services

Kitchen Appliances

Furniture

Apparel, Jewelry & Watches

Sports & Outdoor

Spirituality

Automotive

Health & Fitness

Home & Garden

Gambling

Pets

Prepper & Survival

Medical Equipment

Arts & Crafts

Gadget & Tools

Technology Services

Required

What will your monthly ad budget be for Q4 2023?

Under $10,000

$10,001 - $50,000

$50,001 - $100,000

$100,001 - $500,000

Over $500,000

How will your ad budget change for Q4 compared to other quarters of this year?

Over 50% lower

25-50% lower

10-25% lower

Basically the same (less than 10% change)

10-25% higher

25-50% higher

50%-100% higher

More than double

How will your ad budget change this year (Q4 2023) compared to last year (Q4 2022)?

Over 50% lower

25-50% lower

10-25% lower

Basically the same (less than 10% change)

10-25% higher

25-50% higher

50%-100% higher

More than double

How are you allocating your ad budget to the following channels?

1-25%

26-49%

~50%

51-75%

76-100%

Meta

Google Ads

YouTube Ads

Microsoft Ads

Snapchat

TikTok

X/Twitter

Native ads

Influencer marketing

Others

How often do you use AI tools in your work? *

Never

Once a week

2-3 times a week

Basically daily

What tool or tools do you use for tracking? *

Google Analytics 4

Parse.ly

Adobe Analytics

Triple Whale

Northbream

Matomo

Supermetrics

Other:

Required

What do you expect the biggest challenges to be for Q4 2023?

Consumer demand and the economic climate

High advertising costs (high CPMs and CPCs)

Problems with logistic and fulfillment

Competitors offering better deals

Predictability of a new ad platform I’m unfamiliar with

Other:

Required

Have more thoughts to share on Q4 2023? You can let us know below (optional).

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