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Influence of Social Media on Voting Behaviour of Malaysians in GE14
A joint DNA and Multimedia University Business School collaboration.
Are you currently registered to vote?
Why do you vote?
My right and responsibility
To get those I trust elected
My sacred duty
Just following others
At the request of family
For other reasons
What social media sites do you use?
In the last seven days, how many politically inclined posts have you either read, written, and /or shared using social media?
0 - 5
6 - 10
11 - 15
16 - 20
I trust posts related to politics on social media
Types of information/posts that impacts my voting decisions the most on social media (you can choose more than 1)
Video clips (speeches, campaign material, manifesto etc.)
Discussion Threads (comments by public on information read/shared/posted)
Factual accounts about a candidate
In the last seven days, how often have you responded to requests sent to you by the political party representatives, such as contribution money, making phone calls, asking a friend to support that campaign, etc. via social media?
About half the time
I'm asked sometimes
Which social media is most powerful for political campaigns in your view?
Social media plays a vital role in my voting behaviour
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