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Brand Discovery & Project Scope
If you are interested in getting a proposal, please fill out the form below. I know it is a long form, however, filling this out allows us to better understand your needs. Help us, help you.
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CONTACT DETAILS
Name *
Email *
Website (If you have one, if not put NA) *
PROJECT DETAILS
Could you provide a concise overview of the entire scope of this project?
IS THIS A NEW PROJECT OR A REBRAND? *
Required
WHEN DO YOU NEED THIS COMPLETED BY? *
PLEASE CHECK ALL SERVICES YOU WILL REQUIRE.
HOW MUCH ARE YOU PLANNING TO INVEST FOR THE PROJECT?
Design isn't a commodity, meaning that you will get different costs from every designer you speak to. We personally listen to your specific needs first, and then put together a customized proposal based on these needs. With this said, please provide a rough idea of what you're willing to invest, keeping in mind that the more you can invest, the more time we can invest in your project.
Estimated Budget Projection *
WERE YOU AFTER ANY OTHER DESIGN OR CONSULTING SERVICES? IF YOU HAVE ANY OTHER COMMENTS, PLEASE ALSO LIST THEM HERE
BUSINESS DETAILS
What is your company/organization/product name? *
What services or products does your company provide? *
What’s your most popular service or product? *
Why should I choose your company over your competitors? *
Who are your main competitors, and how do you differentiate from them?
Can you describe your ideal customer? What are their needs and how does your brand fulfill them?
How long has your company been in business? *
How many employees work for your company? *
What are the greatest strengths and weaknesses of your company? *
What motivated you to start this business/organization? *
Is there somewhere we can go to view personal reviews of your product or service? *
Required
If so where? *
Meaning Behind The Brand
If you had to describe your company/organization in one word, what would it be and why? *
If your customers had to describe your company/organization in one word, what would it be and why? *
What do you want your company to be most known for?
If your brand was a person, how would you describe their personality? *
What is the overall mood of your company? *
What is your company culture like? *
What tone of voice should your brand use (e.g., professional, friendly, authoritative)?
Are there any key messages or values you want your brand to consistently communicate?
How do you want your brand to make people feel?
How does your brand’s image fall between these opposing characteristics? *
Masculine
Feminine
1
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Simple
Intricate
2
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Grey
Colorful
3
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Conservative
Extravagant
4
*
Approachable
Authoritative
5
*
Necessity
Luxury
6
*
Fun
Serious
7
*
Professional
Casual
8
*
Modern
Classic
9
*
Sporty
Elegant
10
*
Extreme
Safe
11
DESIGN
Now we’re getting into the look and feel of your brand. The following questions will help you narrow down your visual preferences.

Which of these logo formats do you believe best represents your brand? 
Are there any brands whose design aesthetics you admire? Why?
How do you envision the visual evolution of your brand?
Do you have any specific do’s and don’ts regarding your brand’s visual representation?
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Color Choices For Brand - Choose 2. First choice as primary color, second as supporting color and accent. *
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Choose two fonts: one you like and one you don't. Then, explain why. *
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Final Question
Batman or Superman *
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