About the Role
We are looking for a highly skilled Senior Branding & Packaging Designer who can lead branding and packaging projects from concept to execution. The ideal candidate should have strong conceptual thinking, excellent design craft, and the ability to guide junior designers while delivering strategic, visually compelling work.
Key Responsibilities - Branding & Packaging Design
- Lead the design and execution of branding, packaging, and visual identity projects.
- Develop distinctive brand identities, packaging systems, and visual assets.
- Translate brand strategy into effective visual communication.
- Ensure consistency across all brand touchpoints.
Creative Leadership & Execution
- Take ownership of complex and high-impact design projects.
- Create strong visual systems across branding and packaging.
- Maintain excellence in typography, layout, color, and production details.
- Present multiple creative directions and recommendations.
Project Flow & Quality
- Manage projects efficiently within timelines and revision cycles.
- Review and refine work to ensure quality and strategic alignment.
- Act as a quality checkpoint before final delivery.
- Ensure files are production-ready and technically accurate.
Team Mentorship
- Support and mentor junior designers on design craft and conceptual thinking.
- Provide constructive feedback and encourage design excellence.
- Help build a collaborative and growth-oriented creative culture.
Cross-Functional Collaboration
- Work closely with strategists, project managers, and content teams.
- Participate in brainstorming sessions and creative workshops.
- Collaborate with vendors and printers when required.
Client Interaction
- Present design concepts and rationale confidently.
- Participate in client meetings and creative discussions.
- Incorporate feedback effectively while protecting creative integrity.
Skills Required
- Strong experience in branding and packaging design
- Excellent typography, layout, and visual communication skills
- Strong conceptual and strategic thinking
- Proficiency in Adobe Illustrator, Photoshop, and InDesign
- Knowledge of print production, packaging materials, and finishing techniques
- Strong presentation and communication skills
- Ability to manage multiple projects simultaneously
Success Metrics
- Quality and originality of creative output
- Consistency across branding and packaging deliverables
- Project completion within timelines
- Reduced revision cycles through strong first-round concepts
- Positive client feedback and project outcomes
- Growth and development of junior team members
Ideal Candidate
Someone who can confidently say:
"I can take a brand from strategy to visual identity, create packaging that stands out on the shelf, mentor designers, and confidently present creative solutions to clients."
