Milk Powder Survey
Hi! We are a group of students from Ngee Ann Polytechnic. As part of our Advertising project, we want to find out about your preferences with regards to formula milk powder.
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How old are you? *
What is your income level? *
How old is your baby? *
How many children do you have? *
What type of milk powder does your child drink? *
How much are you willing to pay for a good quality baby milk powder (900g)? *
What benefits do you enjoy from the baby milk powder you are currently using for your child? *
Which brand do you prefer most when it comes to baby milk powder? Rank them 1 - 5, with 1 being the most preferred, and 5 being the least preferred. *
Similac
Isomil
S-26 GOLD
Mamil Gold
Nestle NAN
1
2
3
4
5
Where do you usually get information on a milk powder product? *
Required
When choosing a milk powder brand, which factors do you value more? 1 being the most important, and 5 being the least important. *
Price
Health Benefits
The Product's Promotions
The Product's Branding
Availability of the Product
1
2
3
4
5
What improvements/ingredients do you wish more brands would do/use for baby milk powders? *
Rank the following factors according to its importance. 1 being most important, and 5 being the least important. *
Parental pride
Sense of achievement
Peace of mind
Security
Compliments
1
2
3
4
5
How involved are you in the milk purchase process? *
What are some challenges you face as a parent? *
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