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Brand Collateral Creation
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Are there any existing brand elements (logos, packaging) with colors you’d like to retain or change?
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Do you envision changes in the color scheme for different product lines or seasons?
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Do you have competitor logos you admire or wish to differentiate from?
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What information or message should each piece convey?
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Which social platforms are most important for your brand presence?
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Do you have any competitor examples to inspire your social media collateral?
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Who are your primary competitors, and what do you admire/dislike about their sites?
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What are the key functionalities or features needed in the application?
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How frequently do you plan to update the app post-launch?
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What is your content preference (blogs, videos, infographics) for digital marketing?
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