The link you followed was from 2014's rules. They are no longer current.
The 2015 rules have significantly changed. Please read them here:
Once you have read them, visit the link (found on page one) to participate.
We realize that the 2014 rules are still posted on the AnimeExpo.org website. We will be correcting that shortly. We apologize for any confusion.
Questions? Contact us at: firstname.lastname@example.org