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THE EXPERIENTIAL LEXICON
Getting our industry aligned on how language shapes clarity, value and growth.

Has the lack of shared language ever slowed your work, confused alignment or blocked budget / investment?

When you say experiential, what do you mean? When a CMO says it? When a CFO says it? When an IP owner says it? When an artist says it?

Where does definition drift cost you time or money?

What question do investors or CFOs ask that we struggle to answer cleanly?

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Your name *
What should we call ourselves / our industry? *
Why did you choose that word / term?
What should we call our guests? *
Why did you choose that word / term?
What's one word / term we should retire? 

Fyre Festival, Immersive Van Gogh!
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What's one word / term we should reclaim? *

What's one word / term that needs a clearer definition?

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When you pitch your work internally or externally, what do you call it — and why?

Is the word strategic, defensive, familiar or aspirational?

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In your business, is the experience the product — or does it drive demand for another product?

Explain how revenue actually flows.

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How do you currently measure value?

Ticket sales? Media value? Brand lift? Subscription growth? Cultural impact? Something else?

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What metric do CFOs or investors trust most — and which ones do they dismiss? *
Where does our industry struggle to articulate ROI clearly? *
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