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The Impact of Using Social Media Sites on Consumer Buying Behavior
The aim of conducting this survey is to answer the following questions: 1) what are the main reasons that make consumers use social media sites for purchasing and 2) Which type of consumers, products and social media sites that are mostly influences by each other? Thank you for taking the time to answer the following questions. Your answers will contribute to research on the impact of using social media sites on consumer buying behavior.
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A. Participant General Information
Gender:
Male
Female
Clear selection
What is your age?
18-25
26-35
36-45
Above 45
Clear selection
What is your social status:
Single
Married
divorced
Widowed
Clear selection
Your profession?
Student
Entrepreneur
Employee
Unemployed
Clear selection
Where do you live?
Al-Sharqeia
Al-Dakhileia
Muscat
Al-Batinah
Dhofar
Al-Buraimi
Al-Woosta
Musandam
Dahira
Clear selection
B. Consumers' Tendency towards Internet
How long do you spend on internet per day?
Less than 2 hours/day
3-9 hours/day
10-16 hours/day
Over 17 hours/day
Clear selection
Which type of social media sites do you use mostly?
Facebook
Twitter
Instagram
YouTube
Google
Other:
Clear selection
Have you ever done any shopping online for goods such as clothes, electronics, or furniture?
If Yes, go to Next Section (C) If No, answer the following question
Yes
No
Clear selection
If your answer is No, Why do not you use Social Media Sites to buy your favorite products online? Please specify your reasons.
Your answer
C. Studying Consumers' Buying Behavior
How often do you do shopping online monthly?
Less than 2 times
3-4 times
5-6 times
Over 7 times
Clear selection
Which type of social media sites do you prefer to use the most for online shopping?
Facebook
Twitter
Instagram
YouTube
Google
Other:
Clear selection
How satisfied are you with your previous experience of online purchasing?
Strongly dissatisfied
Not satisfied
Neutral
Satisfied
Strongly satisfied
Clear selection
Which type of products do you usually buy online?
Information (Newspapers, books etc…)
Computer Software
Fashion (clothes, Accessories etc.…)
Other:
Clear selection
What influences you to buy online?
Website design factors
Availability of expected information
Online offers (e.g. discount)
Psychological factors (e.g. trust on online vendor, relatives motivation)
Culture (e.g. some people face difficulties in traditional shopping)
Other:
Clear selection
What are the main sources you used to collect information related to a specific product?
Websites
Friends
Relatives
Other:
Clear selection
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