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Survey: Exploring the Role of Supernatural Elements in Thai Cinema for National Branding and Cultural Diplomacy (for international audiences)

To        All respondents

I am Miss Apinya Anphanlam, a lecturer in the Department of Performing Arts at the Faculty of Fine and Applied Arts and Cultural Science, Mahasarakham University. I am currently conducting research entitled "From Myth to International Market: Leveraging Supernatural Narratives in Thai Films for Global Branding and Cultural Diplomacy." The objectives of this research are: 1. to comprehend the impact of local supernatural belief storytelling on the international film market, and 2. to investigate the leverage of Thai supernatural films for global branding and cultural diplomacy.

You may not directly benefit from participating in this research project. However, the information obtained will be valuable to professionals in the Thai film industry, as well as to teachers and students in communication arts, performing arts, and cultural science disciplines.

If you decide to participate, you will be asked to complete a survey about your consumption and opinions on the representation of supernaturalism in Thai films, and their cultural diplomacy role on international audiences. The Google Forms survey consists of 13 questions. Completing the survey will take approximately 20 minutes. Your responses will be submitted electronically via Google Forms.

If you feel uncomfortable or feel uncomfortable with some questions, you have the right to not answer those questions. You also have the right to withdraw from this project at any time without prior notice. Choosing not to participate or withdrawing from the research will not affect your consumption in any way.

            The information from your questionnaire will be confidential and not disclosed publicly on an individual basis. Only aggregated research results will be reported. All relevant information will be destroyed after the completion of the research. No compensation or fees will be provided for participating in this study.

            If you have questions about the research, please contact me, Apinya Anphanlam, at apinya.a@msu.ac.th.

If you have not performed as stated or want to inquire about your rights as a participant or have concerns about how the research is conducted, please contact the Committee on Ethics for Research in Humans at Mahasarakham University Division of Research, Tel: 0066 043-754416, 1758.

Email *

Consent Form for Research from Volunteers

(For volunteers aged 18 years and over): 

I have read the clarification and listened to the explanation from Ms. Apinya Anphanlam regarding volunteering for the research project titled “From Myth to International Market: Leveraging Supernatural Narratives in Thai Films for Global Branding and Cultural Diplomacy.” The explanatory text includes full details about the origin and purpose of the research, the various steps that I must perform and receive, the benefits that I will receive from the research, and the risks that may arise from participating in the research. Additionally, it includes guidelines for prevention and correction if danger occurs. I have read/listened to the explanations in the explanatory documents provided to volunteers who responded to the questionnaire. I have also received explanations and answers to questions from the research project leader.

Furthermore, I have received assurance from the researcher that my information will be kept confidential and will not reveal individual names or personal information to the public. The research results will be presented in an overall manner, providing a summary of the research results for academic purposes only.

"In participating as a volunteer in this research project, I participate voluntarily," and I can withdraw from this study at any time. If I wish to withdraw, there will be no impact on or loss of rights in performing the work that I will continue to receive in the future.

I understand the contents of the volunteer statement.

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1. Demographic information
1.1) Your age:
 *
1.2) Your gender *
1.3) Your country of residence *
1.4) Your level of education *
2. How often do you watch films from different cultural backgrounds? *
3. Are you interested in films that incorporate supernatural elements? *
4. What aspects of films with supernatural themes do you find appealing? *
5. Do you believe that local supernatural belief storytelling influences your interest in foreign films? *
6. Have you ever watched a foreign film solely because of its incorporation of local supernatural elements? *
7. Do you believe films with supernatural themes can help bridge cultural gaps between different countries? *
8.   If you have watched Thai supernatural films, which films have you watched and how did you think about them? *
9. How could you describe the appeal of Thai supernatural films compared to films from other countries? *
10. Do you believe Thai supernatural films have the potentials to become global brands? *
11. Have Thai supernatural films influenced your perception of Thailand as a country? *
12. Do you think Thai supernatural films can be effective tools for cultural diplomacy? *
13. In your opinion, how do Thai supernatural films contribute to promoting Thai culture and identity internationally? *
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