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Impact of Online Reviews on Consumer Behavior
A short survey to understand how digital feedback and star ratings influence your online shopping decisions.
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Gender
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How often do you shop on Amazon?

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How often do you consult online reviews before making a purchase on amazon? *

Have you ever switched to a higher-priced competitor product on Amazon simply because it had better/more reviews?

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How much do online reviews influence your final decision to purchase a product? *
What components of a review do you find most helpful when evaluating a product? *
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How do negative reviews affect your purchasing decision? *
Have you ever abandoned a purchase solely because of a negative review? *
  Online reviews help me understand product quality.   *
  The number of reviews affects my purchase decision.   *
  Products with higher ratings are more likely to attract my attention.   *
  Negative reviews make me cancel purchases.   *
  Positive reviews encourage me to purchase unfamiliar brands.   *
What is the primary reason you would write a review for a product?
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 I am willing to pay a higher price for an Amazon product if it has superior reviews compared to a cheaper alternative.   *
How much rating do you prefer before purchasing a product *
  What type of reviews do you trust the most?  
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