As AI becomes an integral part of media representation, international standards play a fundamental role in ensuring that emerging technologies remain interoperable, reliable, and widely deployable. Recent developments such as learning-based image and point cloud coding, coding for machines, and media authenticity frameworks illustrate how standardization is evolving to address both technical innovation and societal needs. The JPEG Committee has been leading this transformation through the development of next-generation standards such as JPEG AI, JPEG Pleno PCC, and JPEG Trust.

This workshop brings together researchers, industry experts, policymakers, and members of the international standardization community to discuss recent advances in AI-based media representation technologies and their implications for future multimedia systems.