Stand alone social programs do not deliver as much impact or value as those that are integrated into complete marketing communication programs. The compound effect of owned, earned and paid media working together appears to be significant. Everyone wants to know the value of social media. Meanwhile, CMOs and heads of communications prioritize social media use within their marketing communication plans without much tangible evaluation or valuation model. In 2011, Social@Ogilvy did a study on the sales impact of integrated social media. The results are revealing. Join us as we review what integrated social media really is and discuss the measurable value it can return to business today.
When: Thursday, April 19, 2012 @ 5-6 PM
Where: KMC 1-70
This event is open to the Stern community. You will receive an email confirmation that you have been registered.
Center Website: http://www.stern.nyu.edu/measurablemarketing
Please note this event is only open to the NYU community.