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IAB SA Connected Commerce Committee   - Nomination Form
The Interactive Advertising Bureau (IAB) South Africa empowers the media and marketing industries to thrive in the digital economy. We do this through our connected culture and access to experts and expertise, and by creating smart, actionable and motivating insights to make better digital marketing decisions.

Through our connected network of 150 member companies and IAB offices in 47 countries around the world, the IAB SA embraces the “big tent” bringing these segments (our membership crosses all marketing, media, platform, ad technology and marketing technology segments) and bringing these together to create a common understanding and pursuit to drive value. And within this the credibility of trust and accountability to a common set of standards and benchmark for excellence in digital marketing.

The IAB South Africa Connected Commerce Committee is a cross-industry initiative designed to unify the digital commerce ecosystem, from platforms and media to shopper, shelf, and data with the goal to drive collaboration, innovation, and measurable growth through shared standards, insights, and capability building.

Launched in sync with the IAB Connected Commerce Summit in New York, where global leaders are defining the next era of commerce media, Paula Hulley, MD of Digitas and Publicis Africa Commerce Lead, will bring together leaders across creative, media, retail, tech, and data to shape the future of digital commerce.


The overall goal of the working group is to have voices from all parts of the digital media industry provide their expertise to deliver on the project and programme requirements. Each of the members will bring a unique value to the committee, to effectively aggregate, distil and disseminate our learnings into palatable modules of informative and actionable findings and insights.

Key Objectives:

  1. Knowledge & Standards – Develop frameworks and benchmarks for commerce media, omnichannel strategy, and measurement.
  2. Collaboration – Foster cross-sector partnerships to align brand ambition with commercial success.
  3. Innovation – Explore emerging trends including AI, retail media, and shoppable content.
  4. Capability Building – Host workshops and training to elevate industry expertise.
  5. Measurement & ROI – Promote unified attribution models and data-driven investment strategies.

The IAB SA would like to extend the invitation to all our IAB SA members to share their nominations by completing the form below by Tuesday 30 September 2025 at 5.00pm.

If you have any questions, please email IAB_SA Executive Director: chris@iabsa.net



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Nominees Email address *
If you are nominating someone else, and not nominating yourself, please include your email address here too. *
Nominees first name: *
Nominees surname: *
Nominees company name: *
Nominees Linkedin Profile: *
Is your company a member of the IAB South Africa? *
What value would you like to gain from the IAB_SA Connected Commerce Committee should you be selected? *
What key challenge or gap in industry would you like to see the IAB SA CCC working group solve? *
And how can you assist us to do that? *
Testimonial to support the above nomination: Please provide the full name, title, email address and testimonial below *
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