The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss
Search Engine Marketing Questionnaire
8 responses
Loading...
This form is approaching the response limit. Once surpassed, the summary of responses will no longer be displayed. Learn more
Close
This form has exceeded 50,000 responses and the summary of responses can no longer be displayed. You can still download responses as a .csv file. Learn more
Client Information Section
Client Name
No responses yet for this question.
Company Name
No responses yet for this question.
Company Website(s)
No responses yet for this question.
Who is our point of contact for decision making and approvals and what is his or her contact information?
No responses yet for this question.
Marketing Objectives & Campaign Details
What problem are you trying to solve with your paid search advertising program?
No responses yet for this question.
Do you have a monthly budget for this campaign, or should we suggest one based on your goals and the demand we see for your topics in the marketplace?
No responses yet for this question.
When should this campaign launch and end and is there a date or event driving it?
No responses yet for this question.
What is your core drive to landing page(s) and offer(s) you want to send your ad visitors to?
No responses yet for this question.
Which of your products, services, or brand names of yours do you want to promote (use the names used on your site, and list them all out. Include landing pages if available.
No responses yet for this question.
If people have the problem that your brand, product, or service addresses, but they don’t yet know about you or your products or services, what keywords do they search for? (List your top 20-30 root/seed keywords you want to show ads for. Are there any terms (Negatives) you want to prevent your ads from showing against specifically?)
No responses yet for this question.
Have you performed and SEO/SEM keyword analysis before that can be shared? (What organic search keywords lead to visitors? What organic search keywords have the greatest engagement? What organic search keywords convert to leads? What search words are used on your internal search tool?)
No responses yet for this question.
Are you interested in targeting competitor keyword queries (This tactic is only recommended if you have a landing page or landing page content that speaks towards your value in comparison to your competition)
No responses yet for this question.
What geographies and languages are you targeting? Events, airports, or hotels? (List the geographies your audience will come from, be it national, international, or local for the paid search program. We can target the Country, Region, State, City, and Zip Code levels. )
No responses yet for this question.
Are any competitors doing a great job on paid search right now from whom we should learn?
No responses yet for this question.
Do you treat mobile visitors differently than desktop visitors? Do your landing pages and offers work well for mobile visitors?
No responses yet for this question.
Are you most interested in creating awareness at the top of the funnel, consideration at the middle of the funnel, or generating leads or purchases toward the bottom of the funnel?
No responses yet for this question.
Do you have existing image/display ad creatives that performed so well previously that you want to reuse them, or do you need new ones? If you need new creative, will it come from you, from us, or someone else?
No responses yet for this question.
Do you already have Google Ads and Google Analytics accounts up and running or are we starting from scratch? If yes, please provide login information or add the email below as an admin christopher@sorcerymediagroup.com
No responses yet for this question.
How are you currently tracking leads and/or conversions within your program?
No responses yet for this question.
Who are we speaking too?
Do we want to target any specific industries or audience types, if available?
No responses yet for this question.
Company Size - Please select one or more of the following (If B2B Focused)
No responses yet for this question.
Age - Please select one or more of the following who fit your target audience demographics.
No responses yet for this question.
Gender
No responses yet for this question.
What else do we need to know to run an amazing advertising program for you? Budget constraints? Internal stakeholders? Deadlines?
No responses yet for this question.
Any files, images, or video's you want to share?
No responses yet for this question.
Waiting for responses
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy
Does this form look suspicious? Report
