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Section 1 of 4
Search Engine Marketing Questionnaire
A questionnaire to help us understand your marketing goals
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Section 2 of 4
Client Information Section
To limit meetings, cut email, and get your results faster, please answer the questions below. With your input, we will build something magical for your review. Feel free to attach links or files that help.
Client Name
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Company Name
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Company Website(s)
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Who is our point of contact for decision making and approvals and what is his or her contact information?
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Section 3 of 4
Marketing Objectives & Campaign Details
What problem are you trying to solve with your paid search advertising program?
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Drive Revenue or Online Sales
Attract more web visitors to a particular page(s) of my site
Identify which searches have the most volume and demand in my market
Measure which message best resonates with my audience
Generate leads by encouraging people to fill out a form(s) on my site
Capture phone calls to my business
Take traffic away from competitors or prevent competitors from squatting on my brands
Build a big remarketing list of quality people that I can use again later
Other:
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Do you have a monthly budget for this campaign, or should we suggest one based on your goals and the demand we see for your topics in the marketplace?
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When should this campaign launch and end and is there a date or event driving it?
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What is your core drive to landing page(s) and offer(s) you want to send your ad visitors to?
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Which of your products, services, or brand names of yours do you want to promote (use the names used on your site, and list them all out. Include landing pages if available. 
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If people have the problem that your brand, product, or service addresses, but they don’t yet know about you or your products or services, what keywords do they search for?  (List your top 20-30 root/seed keywords you want to show ads for. Are there any terms (Negatives) you want to prevent your ads from showing against specifically?)
Question Type
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Answer key
(0 points)
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Have you performed and SEO/SEM keyword analysis before that can be shared? (What organic search keywords lead to visitors? What organic search keywords have the greatest engagement? What organic search keywords convert to leads? What search words are used on your internal search tool?)
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Are you interested in targeting competitor keyword queries (This tactic is only recommended if you have a landing page or landing page content that speaks towards your value in comparison to your competition)
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YES
NO
Add option
or
add "Other"
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Answer key
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What geographies and languages are you targeting? Events, airports, or hotels? (List the geographies your audience will come from, be it national, international, or local for the paid search program. We can target the Country, Region, State, City, and Zip Code levels. )
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Are any competitors doing a great job on paid search right now from whom we should learn?
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Do you treat mobile visitors differently than desktop visitors? Do your landing pages and offers work well for mobile visitors?
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(0 points)
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Are you most interested in creating awareness at the top of the funnel, consideration at the middle of the funnel, or generating leads or purchases toward the bottom of the funnel?
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Do you have existing image/display ad creatives that performed so well previously that you want to reuse them, or do you need new ones? If you need new creative, will it come from you, from us, or someone else?
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Do you already have Google Ads and Google Analytics accounts up and running or are we starting from scratch? If yes, please provide login information or add the email below as an admin christopher@sorcerymediagroup.com
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How are you currently tracking leads and/or conversions within your program?
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Are you leveraging HubSpot or another CRM?
Do you utilize Google Analytics and Goal Tracking?
Are you utilizing Google Tag Manager or Conversion Tracking Pixels?
Do you have a call tracking system setup?
Other:
Add option
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Answer key
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Section 4 of 4
Who are we speaking too?
Target Audience Criteria
Do we want to target any specific industries or audience types, if available?
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Company Size - Please select one or more of the following (If B2B Focused) 
Question Type
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Small Employer (1-249)
Large Employer (250-10k)
Very Large Employer (10k+)
Add option
or
add "Other"
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Answer key
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Age - Please select one or more of the following who fit your target audience demographics.
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18-24
25-34
35-54
55+
Add option
or
add "Other"
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Answer key
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Gender
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Male
Female
Add option
or
add "Other"
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Answer key
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What else do we need to know to run an amazing advertising program for you? Budget constraints? Internal stakeholders? Deadlines?
Question Type
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Answer key
(0 points)
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Any files, images, or video's you want to share?
Question Type
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Add file
View folder
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Maximum file size
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Link to Sheets
Insights
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Client Information Section
Client Name
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No responses yet for this question.
Company Name
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No responses yet for this question.
Company Website(s)
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No responses yet for this question.
Who is our point of contact for decision making and approvals and what is his or her contact information?
Copy chart
No responses yet for this question.
Marketing Objectives & Campaign Details
What problem are you trying to solve with your paid search advertising program?
Copy chart
No responses yet for this question.
Do you have a monthly budget for this campaign, or should we suggest one based on your goals and the demand we see for your topics in the marketplace?
No responses yet for this question.
When should this campaign launch and end and is there a date or event driving it?
Copy chart
No responses yet for this question.
What is your core drive to landing page(s) and offer(s) you want to send your ad visitors to?
No responses yet for this question.
Which of your products, services, or brand names of yours do you want to promote (use the names used on your site, and list them all out. Include landing pages if available. 
No responses yet for this question.
If people have the problem that your brand, product, or service addresses, but they don’t yet know about you or your products or services, what keywords do they search for?  (List your top 20-30 root/seed keywords you want to show ads for. Are there any terms (Negatives) you want to prevent your ads from showing against specifically?)
No responses yet for this question.
Have you performed and SEO/SEM keyword analysis before that can be shared? (What organic search keywords lead to visitors? What organic search keywords have the greatest engagement? What organic search keywords convert to leads? What search words are used on your internal search tool?)
No responses yet for this question.
Are you interested in targeting competitor keyword queries (This tactic is only recommended if you have a landing page or landing page content that speaks towards your value in comparison to your competition)
Copy chart
No responses yet for this question.
What geographies and languages are you targeting? Events, airports, or hotels? (List the geographies your audience will come from, be it national, international, or local for the paid search program. We can target the Country, Region, State, City, and Zip Code levels. )
No responses yet for this question.
Are any competitors doing a great job on paid search right now from whom we should learn?
No responses yet for this question.
Do you treat mobile visitors differently than desktop visitors? Do your landing pages and offers work well for mobile visitors?
No responses yet for this question.
Are you most interested in creating awareness at the top of the funnel, consideration at the middle of the funnel, or generating leads or purchases toward the bottom of the funnel?
No responses yet for this question.
Do you have existing image/display ad creatives that performed so well previously that you want to reuse them, or do you need new ones? If you need new creative, will it come from you, from us, or someone else?
No responses yet for this question.
Do you already have Google Ads and Google Analytics accounts up and running or are we starting from scratch? If yes, please provide login information or add the email below as an admin christopher@sorcerymediagroup.com
No responses yet for this question.
How are you currently tracking leads and/or conversions within your program?
Copy chart
No responses yet for this question.
Who are we speaking too?
Do we want to target any specific industries or audience types, if available?
No responses yet for this question.
Company Size - Please select one or more of the following (If B2B Focused) 
Copy chart
No responses yet for this question.
Age - Please select one or more of the following who fit your target audience demographics.
Copy chart
No responses yet for this question.
Gender
Copy chart
No responses yet for this question.
What else do we need to know to run an amazing advertising program for you? Budget constraints? Internal stakeholders? Deadlines?
No responses yet for this question.
Any files, images, or video's you want to share?
No responses yet for this question.
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