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Public perceptions of Social Media Influencers personality and physical attractiveness, influencing buying intentions.
You are invited to participate in a research project about how the public perceive personality and physical attractiveness of Social Media Influencers and moreover the influence of this on buying intentions. The study should take approximately 10 minutes to complete. You will be asked to answer a series of questions relating to Social Media Influencers. You must be over 18 to take part in this study. This study is being conducted as part of an undergraduate thesis at Abertay University. Participation is entirely voluntary. It is up to you and you alone whether or not to take part. If you do decide to take part, you will be free to withdraw at any time without providing a reason. The data will be anonymous and impossible to trace back to individual participants, as it does not contain any identifiable personal information. The data will be stored according to GDPR regulations. The results will be finalised by 8/5/19 and written up as part of my undergraduate dissertation. The researcher, their supervisor and the markers of the project will have access to the data. The anonymous data may be published and/or used for future scholarly research without further consultation.There are no risks associated with this study.If you have any questions, or require further information about the study, you can contact the researcher at the email address provided below. 1502158@uad.ac.ukBecause the data is anonymous at the point of collection, once submitted, your data cannot be withdrawn from the study. This research proposal has been scrutinised and been granted Ethical Approval through the Abertay University ethical approval process.
For the purpose of the following survey, please identify a Social Media Influencer of your choice that you are aware of, and answer each question with this Social Media Influencer in mind.
State the name of your chosen Social Media Influencer
Your answer
What platforms do you follow this Social Media Influencer on?
If I heard that a new product that I was interested in was endorsed by my chosen Social Media Influencer, I would be interested enough to buy it.
Disagree Strongly
Agree Strongly
I will consider buying something endorsed by my chosen Social Media Influencer, even if I haven't heard of it before.
Disagree Strongly
Agree Strongly
I consider my chosen Social Media Influencer as someone whom is physically attractive
Disagree Strongly
Agree Strongly
I consider my chosen Social Media Influencer as someone whom is physically unattractive
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who is reserved
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who is generally trusting
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who tends to be lazy
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who is relaxed and handles stress well
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who has few artistic interests
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who is outgoing and sociable
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who tends to find fault with others
Disagree Strongly
Agree Strogly
I see my chosen Social Media Influencer as someone who does a thorough job
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who gets nervous easily
Disagree Strongly
Agree Strongly
I see my chosen Social Media Influencer as someone who has an active imagination
Disagree Strongly
Agree Strongly
I know more about Social Media Influencers than other people
Disagree Strongly
Agree Strongly
In general, I am among the last in my circle of friends to purchase an item a Social Media Influencer endorses
Disagree Strongly
Agree Strongly
Compared to my friends, I have little interest in Social Media Influencers
Disagree Strongly
Agree Strongly
What is your age?
Your answer
What is your gender?
Please answer this question as 'Disagree'
Do you have any feedback or comments for this survey?
Your answer
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