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Middleman between Farmers and Retailers

At Every Grain Matters, we understand that middlemen serve as the bridge between farmers and retailers, playing a crucial role in the food supply chain. Your perspective on the distribution and marketing of whole grains and indigenous seeds is vital to our mission of promoting a healthier and more sustainable food system. We invite you to share your experiences and insights by completing this questionnaire. Your input will help us develop strategies that support farmers, improve distribution channels, and increase the availability of diverse grains and seeds in the marketplace.

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1. Years of Experience *
2.  What types of products do you primarily deal with? *
3.  How often do you handle whole grains and indigenous seeds in your business operations? *
4. On a scale of 1 to 5, how familiar are you with indigenous seeds and grains? *

1: Not familiar

2: Slightly familiar

3: Moderately familiar

4: Very familiar

5: Extremely familiar

Not familiar
Extremely familiar
5. What are the primary challenges you face in distributing whole grains and indigenous seeds to retailers?
 *
Required
6. How do you think awareness of whole grains and indigenous seeds can be increased among retailers? *
7. What factors influence retailers' decisions to stock whole grains and indigenous seeds? *
Required
8. On a scale of 1 to 5, how important do you think it is to promote whole grains and indigenous seeds in the retail market? *

1: Not important

2: Slightly important

3: Moderately important

4: Very important

5: Extremely important

Not important
Extremely important
9.  What types of partnerships do you think would be most beneficial for increasing the distribution of whole grains and indigenous seeds? *
10. What are the most common reasons for retailers to refuse stocking whole grains and indigenous seeds? *
Required
11. How do you think a nonprofit organization could support you in distributing whole grains and indigenous seeds more effectively?
 *
Required
12. What additional resources or information would help you in promoting these products to retailers? *
Required
13. Please describe any success stories in distributing whole grains and indigenous seeds to retailers.
 *
14. What challenges have you encountered when trying to expand the market for whole grains and indigenous seeds? *
Required
15. What recommendations would you give to a nonprofit organization aiming to improve the distribution of whole grains and indigenous seeds? *
Required
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