The Impact of a Sponsorship Deal on a Football Team's Brand Equity: A Case Study of Newcastle United Football Club

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Notes for participant:

I am a student from Northumbria University undertaking research that focusses around the impact of a sponsorship deal and the effect it can have on the brand equity of a sports team. The purpose of this questionnaire is to examine the importance of the recent sponsorship deal between Newcastle United FC and short-term loan company Wonga. This questionnaire will take no more than 10 minutes of your time; all information accumulated will be used for academic purposes only and will be kept anonymous and confidential.

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