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Plus Two Business Studies Chapter-11 Marketing Online Test-1
Prepared by BINOY GEORGE,HSST,MKNM HSS,Kumaramangalam, Idukki Dt.
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1.......are considered as the pillars of marketing. *
1 point
2...........is the key to profit maximisation of a firm, under product concept. *
1 point
3................refers to producing goods of predetermined specifications such as quality, price, packaging etc., which ensures uniformity in products. *
1 point
4. Grading is particularly necessary for products *
1 point
5.Giving a name, sign, symbol or design used to identify the products of one firm  is known as.... *
1 point
6............refers to informing the customers about the firm’s products, their features, etc, and persuading them to buy these products. *
1 point
7. .......is the non-paid form of non-personal communication. *
1 point
8. Jewellery is an example of ....... *
1 point
9.Name of the marketing concept which suggests that the organisation should earn profit through consumer satisfaction and social welfare. *
1 point
10.Advertising falls under which one of the following elements of marketing mix? *
1 point
11. When a brand gets registered and legalized it is called *
1 point
12. Maruti Suzuki Ltd offer to sell Alto car at a discount of rs 10,000, for a limited period. It is------technique of sales promotion. *
1 point
13.An example of industrial product *
1 point
14.............. involve a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public. *
1 point
15......... is considered as silent sales man *
1 point
16. When a manufacturer sells his goods through his own retail outlets , it is known as *
1 point
17. Two way communication is possible in *
1 point
18. "Buy two, get one free” is an example for ----- method of sales promotion *
1 point
19. ‘Purchase goods worth rs 3000 and get a holiday package worth rs 3000 free'. It is an example for  -----technique of sales promotion *
1 point
20.The part of the brand which can’t be spoken but can be recognized is known as *
1 point
21. Tooth paste tube is an example for *
1 point
22. ........are useful in providing detailed information about the product, its contents, method of use, etc. *
1 point
23.If the demand of the product is............ the marketer can charge higher price without much loss of the market demand. *
1 point
24.A salesman approaches you to promote the sales of a water purifier. It is an example for *
1 point
25. Reliance Industries Ltd announces a net profit of Rs.39,534 crores for the financial year 2019-2020. All media reported this news very prominently. It is an example for *
1 point
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