UWAGA: warsztat w języku angielskim - organizator nie zapewnia tłumaczenia

The traditional view of the relationship between business and the arts is very much a one-way affair: organizations may endorse, fund or publicize the arts but the arts have nothing to offer from a business perspective. This workshop will explore how culture organizations can engage businesses in order to help them to face their current main competitive challenges. Culture organizations and artists have the opportunity to extend their traditional ways of working with business and establish new partnerships with mutual benefits for culture and business. The fundamental idea is that the arts represent a powerful means by which management can enhance organizational value creation capacity and boost business performance. In the forms of Arts-Based Initiatives (ABIs), the arts can be employed and deployed for developing workforce and organizational infrastructure that can drive in turn superior value creation. The workshop will help to understand the strategic relevance and contribution that the arts can offer for the development of twenty-first century organizations and how practically artists and culture organizations can define brief and value propositions of interest for business.

Benefits.
 Participants will gain:
- understanding the role of the arts for business;
- explaing the impact and benefits of culture withing organisations;
- develop arts-based proposals for business;
- understand how to engage business in developing win-win collaborative projects.