What problem does your brand/company/service solve for your customers?
What problem does your brand/company/service solve for your customers?
(Brands that inspire you or offer interesting models)
What will happen to your audience if they don’t use your service/product? What will they miss?
What will happen to your audience if they don’t use your service/product? What will they miss?
What will they lack, and what will happen?
What will happen after they use your service/product? What will change in their life or business?
What will happen after they use your service/product? What will change in their life or business?
List three brand values that express the personality and essence of your brand
List three brand values that express the personality and essence of your brand