Social networking sites can be very useful to promote your business online. They are a new place where you need to attract your customers. If you haven't made your business visible on these sites yet, here are some tips to help you get started.

Offer a search on your website to ask your customers what social networks they visit. Offer an incentive, such as a free or special offer for surveyors. Ask them how often they visit these sites and what these sites mean to them. Once you have this information, open an account on one or two of these sites. Do not approach them all at once. Focus first on the products your customers use.

See what your competitors are doing in social media. Visit their websites and see how they engage their customers.

Plan a strategy to use sites like Facebook and Twitter. Email your customers to let them know you've opened these accounts and invite them to visit them. Offer them special treatment to encourage them to "like" your Facebook page.

Once you have your followers, use your Facebook page to show new products, share your plans for the future of your business and invite people to comment on how they use your products and write testimonials about your benefits.

Your social media page should be at the centre of your advertising campaigns. But if you offer all the ads, people won't be too committed. Link your company and your products to events in the world and in their lives.

Advocate for improvements you can make by sharing your products wherever possible. Show that you care about people's well-being. Social media campaigns have been successfully used to promote health and fitness by linking your products to these activities.

Place interesting content on your website that encourages visitors to share it with their friends. In this way, social media increases your customer base. A catchy or funny story, an attractive photo, a contest or a challenge are all ways to get fans to talk about your website and your company.

Your expansion into social media offers you a new opportunity to showcase your product. Take an attractive cartoon or animal character and integrate it into your company's image. Actively comment the adventures of this mascot. This will humanize your company and personalize your relationships with customers.

Unique and stimulating content is what you need to make your site go viral. Use your creativity to create content related to your business. If successful, a wave of sharing with friends will spread over the Internet, increasing popularity and notoriety far beyond what any other advertising campaign can achieve.

Now that you see the possibilities that social media marketing can offer your business, plan an advertising campaign on one or two websites and track the results. This can greatly increase your company's visibility.