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2022 Communications Frameworks Survey

While issues rise and fall from the news and pop-culture agendas, social justice communicators' critical role is maintaining a steady drumbeat towards radical social change. We know our opposition is eager for us to propose false solutions or to co-opt our work, so how we do this work matters.

Within social change/justice and nonprofit communications, there are several frameworks, including but not limited to marketing, impact marketing, public relations, public interest communications, strategic communications, nonprofit communications degree programs, and narrative power.

This brief study aims to understand the roots and frameworks of RadComms members' experiences in nonprofit and social justice communications. We want to know where you learned how to do communications work, who taught you, what framework you use, what books and tools you rely on, and how you believe change happens through communications.

The goal is to understand the different schools of thought that span the social justice communications field, highlight where there are gaps in education and resources, and have a baseline for developing political education resources for people interested in taking a radical approach to their work.

We are offering gifts to the first five people who fill out the survey. Please complete by by COB on May 13.
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Email *
Clear selection
Demographic information
Name (first and last)
Pronouns
Your organizational affiliation (if applicable)
Your role / title
My gender identity is (data from this question will be shared in aggregate only)
I prefer to self-describe my gender identity as (data from this question will be shared in aggregate only)
My race & ethnicity is (data from this question will be shared in aggregate only)
I prefer to self-describe my race & ethnicity as (data from this question will be shared in aggregate only)
I identify my sexual orientation as (data from this question will be shared in aggregate only)
I prefer to self-describe my sexual orientation as (data from this question will be shared in aggregate only)
I identify my religion as (data from this question will be shared in aggregate only)
I prefer to self-describe my religion as (data from this question will be shared in aggregate only)
My education includes (check all that apply) *
Required
Please describe any other education experience
I identify my ability as (data from this question will be shared in aggregate only)
I prefer to self-describe my ability as (data from this question will be shared in aggregate only)
I identify my socio-economic status as (data from this question will be shared in aggregate only)
ASSESSMENT
Describe your familiarity with the following.
How many years have you worked in communications? *
Do you consider communications work for social change / justice a calling / your life's purpose, a job, both, or something else? *
If you answered "something else," please explain
Do you intend to stay in communications for the remainder of your career?
Clear selection
If you are considering or plan to leave communications, can you explain why?
Where did you learn social change / justice communication? (Check all that apply) *
Required
If you said "other" to the above question, please explain.
What school of thought or framework were you taught when you learned to do social change / justice communications? (check all that apply) *
Required
If you said "other" please explain
Please explain / describe the field of study that you identified as your main school of thought. For example, if you said "strategic communications," please explain what strategic communications is. *
If you identified marketing as your main school of thought, or you employ marketing-based strategies, briefly describe what marketing means to you.
Describe your level of familiarity with the following *
Not at all familiar
Somewhat familiar
Neutral
Familiar
Very familiar
Social movements
Community organizing
Social justice
Movement building
Nonprofit organizations
Community building
Which of these options best describe the main purpose of your communications work (check all that apply):
How proficient do you feel in your skills and abilities as a social justice communicator? *
Not proficient
Extremely proficient
Rate your proficiency in the following skills *
Not proficient
Somewhat proficient
Neutral
Very proficient
Extremely proficient
Communication strategy
Digital strategy
Message development
Implementation
Evaluation
Cross-team collaboration
Management/Supervision of comms staff
Storytelling
VALUES
Rate the following statements *
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree
I understand what my values are
Values were discussed in my home
I dedicate intentional time to thinking about my values and how they fit into my life
Check the top five values that most connect your work. (In picking five values, you're not negating the rest, just choosing the most resonant.) *
Required
POLITICAL AFFILIATIONS
I identify as a *
Required
I belong to an affinity group
If you said yes to the above question, please specify to which group you belong
Use this space to share additional or clarifying information
I belong to a social movement
Clear selection
If you answered yes to the above question, please specify to which movement you belong:
I want you to know this about my social justice commitments
On the issues
Please choose three issues that you feel most connected to:
The best part about communications work is
The most challenging part of communications work is
Use this space to offer additional feedback
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