Business Insider Lifestyle Pitching (2026)
Hello!

I'm currently open to first-person lifestyle pitches, and I'd love to work together! Our rates start at $240 for stories around 600 words. Below, please find a few examples of the types of stories that we publish.

If your story sounds like a fit or if I have any further questions, I'll be in touch to set up a quick video call! Due to the sheer volume of pitches our team receives, I may not be able to respond to every pitch right away — if you don't hear back from me within three weeks, you can assume we're passing at this time.

Essays about living with adult kids, caring for older parents, or navigating any kind of multigenerational household dynamic:
We thought we'd be empty nesters at 50. Instead, 3 of our adult kids are living at home, and one's moving back in soon.
I'm 43 years old, married with kids, and living with my parents. Our living setup has helped all of us.

Stories about “risky” moves or home-buying decisions that paid off (or didn’t):
Instead of visiting Italy, we bought a home here for about $65,000. Our decision was risky, but it paid off.
I moved across the country for a dream job. Within a year, I realized I'd made a mistake.
I moved to Los Angeles after a layoff. Relocating to a high-cost city was risky, but I'm glad I listened to my gut.

Anything about the intersection of relationships and money, real estate/housing, or work:
I spent my 20s proudly supporting my partner's business. Now that I'm in my 30s, I'm realizing what I gave up.
My partner owns the house we live in. At first, I was nervous about money — and about what would happen if we broke up.
Planning to live with my boyfriend pushed us to finally discuss finances. Instead of moving in together, we broke up.

First-person pieces about the pros, cons, and surprises of living in a small spaces or downsizing homes:
I live in a 97-square-foot micro-apartment in Paris. It was supposed to be temporary, but I realized I love tiny living.
My boyfriend and I live in a 500-square-foot apartment with another couple so we can afford New York City rent

Essays exploring the surprising pros, cons, and misconceptions about unique living situations:
My husband and I moved to an off-grid cabin in West Virginia 10 years ago. This lifestyle has been tough, but worth it.
I've lived in a camper van with my dog for 3 years. Traveling full-time with a pet has been surprisingly wonderful.

Pieces about the unexpected challenges or perks of living abroad: 
I moved to Greece 4 years ago. I've learned that there are downsides to Mediterranean living.
I'm an American who moved to France 4 years ago. My lifestyle and routine have improved in so many ways.

Thank you so much for your interest!


Lydia Wang (she/her)
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Email address: *
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Have you written for Business Insider before? *
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If this pitch is accepted, do you have original photos (phone camera ones are fine!) that we could use? *
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Thank you for pitching me! Anything else you'd like to add/clarify? (Note: If you've already pitched this story to another editor at BI, please let me know here!)
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