We are a group of MBA students from Taylor’s University currently conducting a research on how brands can trigger purchase intensions in consumers via creating nostalgia . Our research aims to explore how past-centric and heritage-driven marketing strategies affect consumer behavior, internal emotional states, and subsequent purchasing decisions within the dynamic Asian marketplace.

Specifically, this study examines the collective impact of Brand Heritage, Retro Product Design, and Nostalgic Marketing Communication on your Purchase Intentions, as well as the mediating role that Consumer Nostalgia plays in these relationships.