Branding Worksheet
AngioPrimPLUS
Sign in to Google to save your progress. Learn more
Company Name
Your full formal name, case sensitive.
Your (Existing) Tagline
Identity
First things first, let's get to know who you are. We have to look at your vision, values, and competitors. From these details we can understand your identity.
Values
What are your core values and principles?
Goals
What is your envisioned future? Think Big! If people you tell think thats a crazy idea and will never work, you may just be on the right track!
Promise
What do you want to be famous for? What do you want people to think of you?
Customers
Who are your preferred customers?
Competition
Who else will your customers consider when wanting to buy from you? What company do you consider the leader of your market?
Benefits
Why should customers buy from you?
Attributes
This helps us define some character traits of your brand. Ask yourself what your brand's visual identity should look like, how the tone should feel, and what it conveys to your customers.
Spectrum
1
2
3
4
5
Necessity (1) - Luxury (5)
Expensive (1) - Economical (5)
Light (1) - Serious (5)
Formal (1) - Casual (5)
Exotic (1) - Commonplace (5)
Discreet (1) - Aggressive (5)
Hi-Tech Industrial (1) - Homemade (5)
Heritage (1) - Ground Breaking (5)
Modern (1) - Classic (5)
Quiet (1) - Loud (5)
Simple (1) - Complex (5)
Subdued (1) - Bright (5)
Black & White (1) - Colourful (5)
Feminine (1) - Masculine (5)
Raw (1) - Refined (5)
Clear selection
Submit
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy

Does this form look suspicious? Report

Google Forms