Interest to Buy New Smartphone
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Hello!
Hello. I am.... , student from .... . I am currently conducting a consumer research. I'd like to ask for your time to fill out this questionnaire about a new model from a smartphone brand.
Brand Awareness and Brand Image Smartphone
Top of Mind Awareness
A1a. Thinking about smartphone, please name a brand which first come to your mind?
Write one brand only that first comes to your mind
A1b. Please name other smartphone brands that you can think of?
Write all brands that you can think of out of memory without help. Use comma sign "'," to separate brands
A2. From the following smartphone brands, please check all brands that you are aware of
Brand Image
Now I'd like to know your opinion about the following  brands.
From the following list of statements, you just check what brands fit with each statement.
You can check one brand only, or as many brands you like that you think fit with the statement. Or you can check none if there is no brand that you think fit with the statement.
A.3 Which brand(s) that you think fits with the following statement...
Samsung
Iphone
Huawei
Oppo
Vivo
Xiaomi
LG
ZTE
Lenovo
Advanced technology
High quality
A brand for me
Affordable price
Beautiful design
Durable
"Premium" look and feel
Friendly user interface
Understand what consumers want
Brand Ownership
Now talking about smartphone brand that you currently own
A4. From the following smartphone brands, please check all smartphone brands that you currently own
You may select more than one brand, write on other for brand not listed. If more than one, insert comma sign "," between brands
A5. Now check one brand that you'd say is your main smartphone brand that you currently own
If you have more than one smartphone, choose one that you think is your main brand. If you only have one smartphone, its brand would be your main brand. Write on other for brand not listed
Clear selection
A6. What is the model?
Write down the model for your main smartphone brand
Reason to Buy Main Brand Smartphone
A7. Could you tell me the reasons why you decided to buy your main brand smartphone?
Write down reasons why you decided to buy your main brand smartphone
Price
A8 How much was the price you paid to buy your main brand smartphone?
Write down number, leave out currency sign. Use comma as thousand separator and period for decimal
Product Performance
Now please rate your main brand smartphone that you own on the following aspect.
A9. What do you think the performance of your main brand smartphone in terms of...
Very Poor
Poor
So so
Good
Very good
Build quality
Display
Processor
Camera
Battery
User Interface / OS
Storage
Security
Audio / Speakers
Ports (USB/Audio)
Clear selection
New Product Evaluation
Now I am going to show you a picture of a smartphone and its specification
New Smartphone
Credit : GSM Arena
Specifications
Credit GSM Arena
A10 What are things that you like about this smartphone? What else?
A11 What are things that you dislike about this smartphone? What else?
A12 In overall, How do you like or dislike the smartphone?
Dislike Totally
Like Totally
Clear selection
Interest to Buy
A13 If the brand is Samsung and it is priced at $ 750, how interested are you to buy the smartphone?
Clear selection
Next
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