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American Consumer Perspectives on European Car Prices and Tariffs
This survey seeks to explore how U.S. consumers perceive European car brands, pricing, and the potential impacts of tariffs on purchasing decisions. The goal is to understand which brands you consider, how price changes may impact your decision, and how you manage financing or debt when buying a car. Your responses will remain anonymous and will help provide insights into consumer behavior in the automotive market under changing trade policies. Thank you to all participants!
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To what extent are you familiar with the following European car brands: BMW, Mercedes-Benz, Volkswagen, and Audi? Which of these brands would you take into consideration when thinking about buying a car?
Have you heard about tariffs or potential tariffs on cars imported from Europe? What do you think these tariffs mean for car prices in the U.S.?
If the price of a European car increased because of tariffs, how would that affect your interest in buying one?

How important is staying with your favorite car brand when the price increases? Would a higher price deter you from selecting your favorite European brand?


If European car prices became noticeably higher, would you switch to a U.S.-made car or another international brand? Why or why not?

Do you typically use credit or financing when you purchase an automobile? How does this impact the types of cars you feel you can afford?


How comfortable are you taking on more debt, or a higher monthly payment, to keep the type of car or brand you prefer?
Extremely Uncomfortable
Very Comfortable
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Is there anything else you'd like to share about how tariffs, car prices, or financing affect your decisions when considering European cars?
To verify that you are human, please check box 2:
I'm a human
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What is your annual household income?
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What part of the US are you from?
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