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$1,500 towards implementing technology in your business to each of the first 20 finalists of 150 Startups who complete the four steps below by 11:59 p.m. Mountain Time Sunday, July 11, 2021
Be sure to read ALL the instructions - INCLUDING THE ONES AFTER YOU SUBMIT DATA

1) Only those who complete and register their 25 problem validation interviews BEFORE crafting a landing page are eligible. You do not have to be one of the first 10 who completed and registered their interviews, you just have to complete and registered your 25 interviews using this form (https://docs.google.com/forms/u/4/d/1C4udzWXmmiP-Z0aslxioErYXcUjqZ3VtQV5Bgnr8foc/) before crafting your landing page.

2) You create a landing page so you can show people what you are up to and then do 10 more in-person interviews, with those who saw your Facebook (or similar ads) took action (E.g. Completed a form on your website after viewing your Facebook ad.) based on your MVP, where you ask at least 5 questions. You are not allowed to email people asking them to complete the form. Your form fills must come from your promotion efforts to drive people to your landing page and only those who completed the form count as an eligible interview.

Three of those questions must be the ones listed below.

These interviews are similar to your first 25 except they are with those who acted and did something on your website that allowed you to turn them from an unknown visitor into a known visitor – someone with a name, email address, or even better a phone number.

Remember that an interview is not an email exchange it’s an in-person conversation, phone call, video meeting.

These are the people you want more of so let’s understand what drove them to you and made them complete the form.

1) What do you remember about the ad that brought you to our landing page? This will tell you what about your ad resonated (caught the attention of) with the person who took the action on your web site.

2) The last time you ??? what most influenced your decision - with ??? being something related to your product. E.g. The last time you tried a new craft beer, bought a new bow tie, purchased a new facial scrub, etc. This allows you to know what people value and what to focus your promotion on.

3) What two or three words would you use to describe what we do (or sell) to a friend. This question tells you how word of mouth about your business travels and tells you what additional domain names and social media handles you should own so that when people who hear about you look for you on Google you show up everywhere.

4) You create a 4 to 5 minute video that shares what you learned from your first 20 interviews, the MPV you created, why you created that MVP, what you learned from your second batch of interviews, and what you plan to do next.

5) For verification purposes, the video must be posted on YouTube as a public video or on one of your pages that is hosted on the 150Startups.com web site by the end of Sunday, July 5, 2020, The 150 Startups page you post it to can be public or private. Once posted to one of your pages on your 150 Startups site you are welcome to post anywhere else.
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Email *
MAKE SURE you use your email address above NOT the email address of the person you interviewed.
Enter results of your customer discovery interviews here - good luck! READ AND REREAD ALL DIRECTIONS
What is the name of person you interviewed? *
Someone who took action on your website and completed a form that allowed you to turn an unknown visitor into a known visitor.
How did you talk to this person *
1) What do you remember about the ad that brought you to our landing page? *
2) The last time you ??? what most influenced your decision? *
The ??? in the above question represents the problem are solving or the solution you are selling. E.g. The last time you ( had back pain, purchased a new bed, decided to get rid of your back pain) what most influenced your decision?
3) What two or three words would you use to describe what we do (or sell) to a friend? *
What was your fourth question? *
TO BE EFFECTIVE YOU MUST ASK EVERY PERSON THE SAME 4th QUESTION. I think it's good to know how much money this person spends a year on ??? E.g. How much do you spend on ??? each year. Again ??? referring to the problem you solve or the solution you are selling.
What was their answer to your fourth question? *
What was your fifth question? *
TO BE EFFECTIVE YOU MUST ASK EVERY PERSON THE SAME 5th QUESTION. Think of asking questions that help you better understand your customers. Eg. Demographics (how big, how old, how rich), geographicS (where do they live, work, play, or learn) or psychographics (interests - things they like to do, values - what do they care about and are not likely to give up in order to reach their aspirations, aspirations - how do they want to leave the world a better place). Or you can consider asking questions that start - with what or how. Try to avoid asking why questions they tend to make people defensive.
What was their answer to your fifth question? *
Where could you find 10 more people like this one? *
Think hard, be specific, be creative. We are NOT ASKING HOW will you find more people like this, where are asking WHERE could you find more people like this.
This interview was conducted with a real person, who IS in my target market, IS NOT A FRIEND OR A FAMILY MEMBER, who HAS completed the form on my website as a result of my Facebook (or similar) marketing efforts. *
Required
I know that by lying about the people I interview I could be disqualified and jeopardize the program for others. *
Required
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