Dorothy Perkins
Survey Questionnaire: Brand Development In Retail Buying For Dorothy Perkins.
This survey is held for the purpose of TAR UC students undertaking Faculty of Science, Arts and Humanities research into collecting reponses from the target audience of Dorothy Perkins, as a client portfolio for my assessment in the fashion buying and merchandising course.

I agree to participate in the TAR UC research project specified above. I have read and understand the above consent statement.
I understand that my participation is voluntary and choose to withdraw at any stage.

Please kindly complete the questionnaires. Thank you.


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What is your age belongs to?
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What is your work status?
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Please rate your income level?
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What is your 3 main favourite colours?
How often do you shop for apparel for yourself?
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How much would you spend on clothing?
For one outfit
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Where you shop for apparel normally?
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What kind of clothing did you spend most?
(You may choose more than one)
What are your favourite styles?
(You may choose more than one)
Do you follow the latest trend?
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Which following features is the most important of a shopping experience to you?
(5 is the most important, 1 is the most unimportant)
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5
Price
On trend
Brand
Convenience location
Product quality
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 Please rate how relevant factors to you when choosing clothing brand.
(5 is most relevant, 1 is most irrelevant)
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2
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5
Advertising
Styles
Online shopping options
Prices
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Please rate these shops in order of personal preference.
(5 is most like, 1 is most dislike)
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5
Dorothy Perkins
Topshops
Miss Selfridge
Wallis
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Do you know on Dorothy Perkins?
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How do you know on this brand?
Do you ever shopped at/visited Dorothy Perkins?
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How often do you visit Dorothy Perkins?
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How often do you purchase from Dorothy Perkins?
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Please rate how attractive the following features of Dorothy Perkins are to you.
(5 is most attractive, 1 is most unattractive)
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2
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5
Latest fashion trend
Quality
Customer service
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Which ranges in Dorothy Perkins do you usually purchase from?
(You may choose more than one)
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