V. Communications and Public Relations (NETS-A, 2009 - 3c, 5d) *
Level One: I ask that my secretary word process out-going communications. When I speak to the public, I use overhead transparencies or no audio-visual aids. I do not have a professional online presence. Level Two: I effectively use a variety of technologies to communicate with students, teachers, parents, and the public. I use e-mail. When speaking, I can use presentation software and the necessary hardware to effectively communicate my message. I use the district’ or building’s video capabilities for public information uses in the school and community. I have presence on the district’s website that is current and useful to students, staff, parents, and the community. I can use the mass calling, texting, and e-mail systems in our district to notify the public of events and emergencies. Level Three: I communicate online using a variety of technologies - blogs, wikis, podcasts, videos, microblogging (Twitter), and emerging technologies. I contribute policy advice for our school’s web pages. I encourage my staff to use technology to communicate with each other, students, parents, and the public. The public is encouraged to communicate electronically with the school. I understand the powerful impression that my school’s online presence can play in the public perception of the school and can use online tools for recruiting and keeping students. I am cognizant of my own “digital footprint” as a professional.