Supermarket Use Questionnaire

This questionnaire is designed to understand customer's opinions regarding the corporate social responsibility of companies, assessing ethics, price, brand and quality. This research is for purely academic purposes (an MSc dissertation), it is anonymous and should take no longer than 5 minutes to complete. You are free to stop at any point.

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    Please rate the following as factors when making purchasing decisions about products or services in your supermarket 1-10, relative to each other.

    Where 1 signals low importance and 10 signals high importance.
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