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Creative Brief
Not many people enjoy filling out questionnaires, but for your project to be
successful I need some background information about you and your
visions. Please complete all fields, where possible.
Once you have finished entering your information, simply press the
'submit' button on the last page and your form will be emailed to me. It's
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Your full name
Your answer
Country
Your answer
Your business name
Your answer
Email Address
Your answer
Current web address
(if available)
Your answer
WhatsApp
Your answer
Project type
Your project budget
US Dollar
Your answer
Start Date
MM
/
DD
/
YYYY
Deadline
MM
/
DD
/
YYYY
Is your deadline fixed or flexible?
What does your business / product do?
Your answer
What problem do you solve for your customers?
Your answer
Who are your 3 main competitors (direct or indirect)?
Your answer
What do you like about their presence?
Your answer
What do you dislike about their brand identity?
Your answer
What about your background or product or service sets you apart from your competitors?
Your answer
Why should your prospects buy from you or engage with you?
Your answer
Please write the exact name as you would like to appear in your logo.
Your answer
Is there a unique story behind your business or business name or logo?
Your answer
Share 5 adjective or words that best describe your company.
Your answer
Who are the decision makers on this project?
Your answer
What is the turnaround time for making a decision?
Your answer
Do you have specific images or icons that you wish to be presented in your logo ?
Your answer
Describe your ideal customer.
Your answer
What is the primary message do want to convey to your customers?
Your answer
Share 5 adjective or words that best describe your ideal customer.
Your answer
What is the purpose behind this exercise? Why now?
Your answer
If you have an existing brand/identity, why isn’t it working for you?
Your answer
Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?
Your answer
Do you have any specific Color codes ?
Your answer
Please share 3 links of brand whose brand identity inspires you. What do you like best about them.
Your answer
Please share 3 brands/logos that you thought were weak, and what made you feel that way.
Your answer
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
Your answer
What are the Deliverables for the brand identity / Logo Design?
Your answer
Where will your new logo be used?
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