We often see the final result—whether it be a product, a feature film, or a short story. But behind these strong finishes are strong interviewers who conducted bodies of research to inform the outcomes we now enjoy. Whether the fit and finishes of those interviews are visible or not, these interviewers play a pivotal role in shaping the final outcome. Learn from four practitioners how they ask the questions to get the answers they need; how disparate and unexpected research methods can inform the final outcome.
* Gary Hustwit, Director, Helvetica, Objectified
* Jason Severs, Principal Designer, frog design
* Clive Thompson, contributing writer for the New York Times Magazine and columnist for Wired magazine
* Elisabeth M. De Morentin, Illinois Institute of Technology, Institute of Design
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