Independent Music Business Mini-Diagnostic
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Full Name *
Primary Email *
Phone Number *
Skype *
If you have a mailing list or CRM - Please name the software/service and the number of contacts on the list *
If you do not have a CRM or any email or mailing list of any kind - just answer with "none"
How often do you contact them via email? *
Primary Website Address: URL *
Whats the purpose and function of your website and digital platform? *
Do you feel there are things you could you optimize about your environment and current levels of effectiveness in your productivity? (physical, people, psychological, emotional, spiritual) *
What does your regular weekly routine consist of, please narrate a typical day in the life... *
How many pitches to music opportunities each month? *
(On average) How much new content do you produce each week/month/or year? *
Have you previously, or do you currently have any active contractual agreements in place? (record deal, band agreement, publishing deal, management deal, licensing deal, booking agent) *
If you could create your own musical paradise, what would an ideal day in the life look like? (please paint the picture) *
What is your single biggest goal, or primary target that you have for the year? Could be Artistic, entrepreneurial, and/or a personal goal. *
What are your greatest strengths? What specific activities do you most enjoy doing? *
What are your 3 biggest weaknesses? What specific things drain your energy and your creativity and/or fall into your areas of delegation? *
What might you say are your 2 biggest opportunities at present? *
How/from where/what sources is your income generated? Please list multiple revenue streams if applicable *
What products and services do you currently sell to your fans and supporters? *
Have you ever had any kind of a personal or business coach before? How about music business coach or consultants? (If so, did they help you?) *
What is your target market? Have you expanded to other vertical market segments or not? *
How would you define your niche? (Or your Unique Value Positioning within it) *
Please describe your perfect fan? or at least, your most typical fan profile? *
How often do you send out promotional offers to your tribe? *
How did your last promotion go? *
On scale of 1-10 how satisfied would you say you are with the results you’ve gotten from your music marketing/promotional efforts thus far? *
Check the box for the following roles and responsibilities that you feel could be improved on some level within your Career at present: *
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