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Film Marketing Questionnaire
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Age
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Gender
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What ways do you primarily learn about new films
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What kind of film marketing content catches your attention most?
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To what extent do film marketing campaigns influence your decision to watch a film or not?
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How do you feel about film marketing campaigns partnering with influencers or brands?
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How important is it for film marketing to align with the film’s actual themes and tone?
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Have you ever felt misled by a film’s marketing campaign (e.g., trailers, posters, social media ads)? If yes, what was the reason?
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Are you aware of the marketing campaign for the film
It Ends With Us
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If yes,
how did you first hear about the It Ends With Us campaign?
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The marketing campaign for It Ends With Us was criticised for portraying the film as a light-hearted romance, despite its serious themes (e.g., domestic violence). How do you feel about this?
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What aspect of the It Ends With Us campaign do you think contributed most to the backlash?
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Do you believe the controversy around the It Ends With Us campaign...
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How should film marketers handle sensitive topics (e.g., mental health, violence, societal issues) in campaigns?
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How important is it for a film marketing campaign to consider the emotional impact of its messaging,
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If a film’s marketing misrepresents its themes, how likely are you to feel disappointed after watching it?
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Do you think film marketing campaigns should address social issues or promote cultural conversations?
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Do you think film marketing campaigns are becoming more socially responsible?
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Do you have any comments on aspects of film marketing you would like to see change in the future?
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