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Give a Brand! 2022 Application
Apply now for Give a Brand! 2022, Thinkso’s pro bono brand makeover for an underfunded nonprofit.
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Here's how it works:
1. Call for Entries: January 4 – April 1, 2022
Charities and nonprofits that qualify* submit applications by filling out this form.

2. Finalist Presentations: May 16 – 20, 2022
Thinkso selects a group of finalists from the application pool. These organizations will be asked to make a presentation to Thinkso so that we can get to know each of them, understand why they need a new brand identity/website, and determine who is the best fit for our resources this year. (We'll provide finalists with more details in advance of the presentation so that they can properly prepare.)

3. Give a Brand! Recipient Announced: June 8, 2022
Thinkso announces the organization that will receive the free brand makeover—a new brand identity, messaging strategy, website (designed, written, and programmed), and marketing collateral.

4. Brand Raising Day: August 4, 2022
After a month of foundational work, the entire Thinkso team will devote a full day to developing new branding and marketing communications for the Give a Brand! recipient. Our goal is to conceptualize, execute, and deliver materials that will give the nonprofit more strength to achieve its mission.

In the days and weeks following the design sprint, we’ll add some finishing touches, and our sponsors will print and fabricate some of the materials and program the website, with the goal of delivering everything before year’s end.
*To qualify, your organization must:
• Be a registered 501(c)(3) “nonprofit” with the US Internal Revenue Service.

• Have been in operation for a minimum of two years.

• Demonstrate a commitment to your mission with the intention of longevity and impact.

• Be truly “in need,” as determined by Thinkso. This means you have no substantial funding or donor base and/or the vast majority of your resources go to realizing your mission or to the recipients of their services —not to cover administrative costs.

• Grant Thinkso complete design freedom over logo, website, and other collateral. (You will have the opportunity to voice your needs and ideas prior to the design sprint, and our work is very collaborative. But because of the nature and scale of this initiative, you will need to trust that Thinkso will deliver to your needs. Look at the work we've done for past Give a Brand! recipients to get a sense of our track record: thinkso.com/giveabrand/portfolio.)

• Commit to using and upholding the branding and materials you receive from Thinkso for a minimum of three years.

• Be present and participate in the design sprint as well as preparatory and follow-up phone or video calls.
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