The #BackToBricks idea came from the consideration of the original roots of Brick and Mortar stores, where there was a shoe specialist at your local store that knew exactly the right type of shoe for your foot, and your florist knew your favorite flower. Window displays were beautiful and there was always a reason to just visit the store. In the busy world in which we live, these experiences are rare and more difficult to provide. We need to motivate our customers in a different way to come in regularly and see what we are up to now! Providing memorable in store experiences for customers that are beyond the shopping experience can create loyalty and we would like to help KicKee shops achieve this goal!