Through group work, presentation and discussion delegates will learn how to develop a pricing strategy and select the right pricing model for their client, how to apply that model and where the pitfalls might lie.

The workshop will explore ways to provide pricing options enabling you to propose different options to help you engage the client in a wider range of scoping and pricing discussions.

The workshop also explores more advanced pricing models such as performance related bonuses, and IP / licensing deals, looking at how and when to implement them.