Quiz. Module 4. Crafts Online

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1. What are the main elements of "visual identity"? *

1 point

Colors, pictures and typography

Logo, colors and typography

Logo and typography

2. Why is "visual identity" important? *

1 point

It makes the audience (custumers) emotional

It allows the audience (custumers) to easily identify your company and it differentiates you from the rest

It makes your company stand out from the rest

3. Effective "visual identity" is the one that...? *

1 point

Evokes happiness

Is colorful

Evokes emotions

Changes regularly

4. Images and videos should aim at? *

1 point

Showing materials and techniques

Representing your products in the best manner

Telling your own story (storytelling)

Showing yourself

5. Effective "storytelling" includes? *

1 point

Sharing with your audience the process of making, origin of the materials, how your passion for the craft developed, sustainable aspect of your craft, instruments and machines used for the creation of the product etc.

Focusing your story on the product rather then on yourself as a craft professional.

Sharing with your audience where around the world have you sold your products.

Focusing your story only on you as a craft professional.

6. What does the term "layout" stand for? *

1 point

Organization of your online image

Planning for the social media posts

The design of your logo

Non of above mentioned

7. What does coherent layout of your online presence mean? *

1 point

The one that is inline with your "visual identity"

The one that is different then your "visual identity"

The one that is simple

Non of above mentioned

8. What does responsive layout of your online presence mean? *

1 point

It means that your online presence is persistent

It means that your online presence is effective

It means that your online presence is simple and balanced

It means that layout is adjusted for different screen sizes

9. Hootsuite is *

1 point

Social media scheduler

Translating software

Designing software

None of the above mentioned

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